Insights for the
New Majority
Gauge, the insights toolkit equipping the world’s most innovative brands to win the new majority.
2050...
Gen Z and Gen Alpha are the most diverse generations in history. By 2050, white Americans will be less than 40% of the U.S. population.
Meanwhile, existing insights tools rely on overly broad categories. “Gen Z man.” “LGBTQ+ millennial.” These don’t capture WHO people are.
Quality Voices,
Real Experiences
Forget nameless, faceless “respondents” (i.e. whoever signs up for an online survey…). With Gauge, your research is rooted in thoughtful, diverse perspectives from people with lived experience in the communities you're trying to reach. Here's what we know about our 13K+ Gaugers.
Layer on traditional demographic categories and nuanced segmentation until you get a precise, multi-dimensional panel poised to point you to meaningful opportunities and steer around risk.
Tools Built
for Humans
If you want human, authentic insights, “agree/ disagree” survey questions only get you so far. Our insights tools let people share how they feel in intuitive, natural ways. Set up a demo to learn more about:
This lets us capture real, complex, in-the-moment emotional decision-making across:
- Creative testing
- Inclusion testing
- Opportunity spotting
- Product & package testing
- Influencer campaigns
- Partner sourcing
- Marketing strategy, activation and amplification
You Choose
White glove service OR self-serve . Check out our thought leadership for a sense of the depth and caliber of our insights delivery.
Quickly
We’re quick. Very quick. If insights don’t keep up with the pace of business, they’re not, well, insightful. Let us know what you need – we’ll deliver.